Health and habit change
A calm companion for the long road.
SobrietyCounter helps people count days, keep daily commitments, and ride out cravings with a private, phone-first toolkit.
No account SOS tools Private by design
Independent app studio for useful little rituals
We build focused apps that help people do the next right thing.
Latch Creative Studios creates iPhone products with opinionated behavior, polished launches, and quiet systems that keep improving after the first release.
Portfolio
Two apps, one studio philosophy.
Each product starts with a sharp behavioral promise, then gets the full stack around it: app experience, launch site, positioning, analytics, and release operations.
Productivity and attention
Tasks become alarms you actually act on.
ToDo Alarm turns important tasks into persistent iPhone alarms, with snooze, reschedule, proof photos, and celebratory follow-through.
AlarmKit Photo proof Streaks
Studio model
Small surface area. High conviction. Fast iteration.
We like products that can be explained in one sentence but refined for years. The work spans the product itself and the surrounding system that helps it reach the right people.
App strategy
Product design
iOS engineering
Launch pages
ASO systems
Growth experiments